TV isn't dead, it's just different: why digital marketing agencies should be buying your TV ads
Marketers Making the Switch from Linear to Connected TV Faster than Agencies - Marketing Charts
Reckitt US boosts its connected TV strategy with Display & Video 360
CTV Measurement is Worthless Without Data Standards, Experts Agree
CTV & OTT Advertising Guide: 5 Big Challenges Solved – Advertising Week
Plan for business growth with Display & Video 360
TV Advertising Explained: Linear, Connected TV, OTT and Advanced TV
What Advertisers Need to Know About Connected TV
Demystifying Connected TV for Media Buyers - Adswerve
8 Reasons Why Marketers Should Expand and Diversify Their Ad Mix with CTV
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]