Cowboys-Giants game sets NFL regular-season record with 42m US viewers, NFL
The NFL routinely dominates TV ratings. How did the league become the behemoth it is today? - The Athletic
Every year, more people watch the Super Bowl. Why did it hit its ratings peak in 1982? - Vox
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Super Bowl Ratings -- Why Did They Collapse?
Fewer NFL Viewers Force TV Networks to Give Away Ads - Bloomberg
Sports viewership and the future of content - Think with Google
Super Bowl ratings decrease in 2021 on CBS despite record streaming
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Sports Viewership Statistics 2023