A new way to measure sports
'Thursday Night Football' NFL debut gets 13 million viewers: Nielsen
College football broadcast changes and NFL's ratings beef
Vikings-Eagles Sets New NFL Mark for Streaming Viewers –
The NFL routinely dominates TV ratings. How did the league become the behemoth it is today? - The Athletic
Swifties help 'Sunday Night Football' ratings for Chiefs-Jets soar – Action News Jax
Warner Bros. Discovery signs deal with startup Nielsen rival VideoAmp
Prime Video Preps Analytics-Rich Update Of 'Thursday Night Football' – Deadline