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Apple to Sponsor the Super Bowl Halftime Show - The New York Times
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United States Football League - Wikipedia
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Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football: 9780143108634: Gaul, Gilbert M.: Books
NFL's monster TV deals with networks, will surpass $100B
The Pay TV Model Is Declining. The N.F.L. Is Still Banking on It. - The New York Times