Fall Sports Fans Will Shell Out Average of $664
31M Americans to bet on Super Bowl, gambling group estimates
US Super Bowl Betting Projection Tops $1.1 Billion For 2023
Half of Americans Will Bet on Super Bowl, Led by Millennials & Gen Z
Apple's Face Computer, Crypto Chaos and How Teens Really Feel About Social Media - The New York Times
Sports Fan Buyer Persona: The Prime Consumer
1 in 5 US Adults Will Bet on 2023 Super Bowl: American Gaming Association – NBC10 Philadelphia
Gen Z, Millennials feed COVID-19's snacking boom, boosting brands like Coke, Pepsi
Super Bowl halftime show taps into millennial nostalgia
Thoughts on these survey results? Might explain why sports news talks about the NBA so much. : r/billsimmons
2021 Sports Media Predictions: TV Loses Gen Z But Will Win NFL Rights –
Global Gaming Business, December 2021 by Global Gaming Business - Issuu